Latin America Customer Service Mgr. 1997 - 1998 Miami, FL - USA

Acted as the point of contact for both internal and external clients for white line products throughout Latin America. Created a successful customer sales process and policies from beginning of export cycle to its final destination.

Supply-chain mgt. knowledge of import export process and regulation in several countries through out Latin America.

Managed sales over US $5 M

ACHIS Product Mgr. 1998

Policy renewal, new product development, market research study, ACHS product mgr.

Global ISR - Internal Sales Representative - Chile, Peru, Bolivia 1999-2004

• Led global internal sales management team for regions of Chile, Peru, and Bolivia

• Responsible for pricing structure, marketing strategy, import-export policy, technical configurations and consulting/SaaS for different IT server solutions | Hardware | Software | Networks

• Planned CRM market segmentation for areas of education, government, SMB and large corporate accounts

• Attained over 150% of quota during 2003 and 2004 - annual quota 9M

• Q4-2004 reached over 300% of sales quota

Regional eBusiness Mgr. ALAMA (Area Latin America, Middle East & Africa) 2005-2009

• Led all eBusiness/Digital Marketing activities in ALAMA region (Area Latin America, the Middle East & Africa)

• Responsible for over 200 web pages/portals with e-marketing product campaign launch and promotions

• Designed eCommerce multi-channel marketing strategies involving portals, web pages, surveys, statistic measurement (PPC, Google Ad Words, Google Analytics), eDetailing, eCRM, database marketing, e-mail marketing, Social Media, Loyalty programs, eLearning and eTraining

• SaaS for all local companies in the region

• Accomplished first eDetail launch in the region with a concrete sales ROI 27% and segmentation

• Instituted direct collaboration between contact centers and sales teams through sales force automation

• Accountable for budget with P&L management regionally

Global Marketing & Sales Director 2010

• Digital transformation to go from a print advertisement product magazine to a fully digitalized oriented on-line innovative product development magazine

• Managed global marketing plan and sales of AmericaEconomia magazine with an annual budget goal of $7 million in both print Ad and online marketing products such as webinars, online trade shows, white papers, newsletters, demand generation and lead generation

• Managed sales team in 5 different Latin American countries and representatives in Europe

• Trained sales force and created incentive plan to increase revenue and market share

• Directed all strategies related to marketing events

Digital Marketing & Sales Director of SynergyTW 2011 - 2023

U.S. company offering import / export services in the Americas market for small medium sized business through digital technology. Synergy’s mission is to help SMB’s become global in a digital economy with a 3 phase product process: a. Entrepreneur b. Web IT c. Virtual Office. Globalizing SMB’s in different industries and teaching them how to export their product or service in new markets across the U.S./LATAM region.

• Creation of business plan, yearly marketing plan, financial P&L budgeting plan which included:

• Developed Go-To-Market strategies and multi-channel strategies for CPG in different industries

• Deployed and used SaaS for eCommerce platforms (Shopify, WordPress) for each particular product or service

• Created Growth Marketing Digital and Social Media demand generation strategies, marketing automation DTC

Successful market product penetration in different industries at the wholesale and retail level with both traditional and digital marketing strategies: B2B & B2C using content marketing and inbound marketing

Logistics and distribution supply-chain management

Industries reached: Food & Beverage (produce, seafood, liquor), Retail, CPG, SMB

Cooperation agreement Internship program for students from Rouen Business School, France

Entrepreneur of several Projects:

Synergy Bottling —> launched an import/export premium liquor company disrupting markets with small, new and different brands/products that could compete with established well know brands. Through quality and strategic marketing each brand penetrated and competed in that specific niche market absorbing market share.

World Ocean-Foods —> it all started out with my grandfather, Alfredo Fernandez Oberti, being general manager of fishing company in Perú. The idea took flight with me traveling to Alaska while in college and working at a Seafood processing plant, Icicle Seafoods, in River Naknek, AK. This lead me to create World Ocean-Foods importing/exporting seafood specifically Shrimp from Ecuador and vast several other seafood products from Perú and Chile.

Synergy Produce —> I endeavored in the Produce business importing into the U.S. avocado, citrus, as well as other vegetables throughout Latin America.

Green House Garden —> Bonsai, for the love of plants, is what led me to create an exotic import/export plant company of the Flora and Fauna from Chile, Peru, and Roses from Colombia.