2010 Entrepreneur launch of Synergy Transworld - a U.S. company offering import/export services in the Americas region through the use of strategic digital marketing and MarTech tools for small medium sized business
Synergy’s mission is to help SMBs become global in a digital economy through a 3-phase product process:
a. Entrepreneur b. Web IT c. Virtual Office
Globalizing SMB’s in different industries teaching them how to export/import their product or service in new markets across the U.S./LATAM region through market places, eCommerce platforms, and cloud computing resources.
Creation of business plan, yearly marketing plan, financial P&L budgeting plan which included:
Go-To-Market strategies and multi-channel strategies for CPG in different industries
SaaS for eCommerce platforms for each particular product or service
Growth Marketing Digital and Social Media demand generation strategies - marketing automation
Logistics and distribution | supply-chain management
Successful market product penetration in different industries at the wholesale and retail level with both traditional and digital marketing strategies: B2B & B2C using content marketing and inbound marketing – branding Industries reached: Food & Beverage (produce, seafood, liquor), Retail, CPG, SMB
Evolved into 3 business units: liquor, seafood, and horticultural
Synergy Produce
B2B campaign CRO
lead generation, distributor and resellers
US Market
stand alone marketing brands samples
Synergy Bottling Brand management: MG
DTC campaign
Social Media
B2B, retail, supply chain mgt. , warehousing
Chilean Market
Laundry
DTC campaign
social media (facebook, instagram)
phone app
US Market
BIOTEC AMERICAS
B2B medical image supply eCommerce portal (wordpress)
US market
Medical Needles
B2B Portal
US market